Let’s get started with improving the quality of your copy. Your job is to motivate the audience to buy the product or service you’re selling. While there are no “iron-clad, you have to do it this way” rules, these proven tips, guidelines, techniques, and philosophies will help you do that.

The best thing to do is hire a professional writer (like me).

But, if you are going to write your own copy, start with these copywriting tips:

#1. Determine your client’s competitive advantage.
#2. Come up with one message that explains WHY listeners need that advantage.
#3. Make that one message the focus of the commercial.

Questions or comments? John@jjwriter.com.

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