#4: Give your listeners the basic information they need.

You can craft words like Michelangelo used a chisel and create a masterpiece but if the listener doesn’t know the why, what and how of what you’re selling, it’s not going to be as effective.

Make sure these three elements are included in every commercial:

Here’s your problem.
Here’s how to solve the problem.
Here’s where to get that solution.

You have leaky pipes.
Speedy Plumbing can fix them for you.
Find them at speedy plumbing dot com.

It really is that easy. And remember, we’re starting with the basics.

Questions or comments? John@jjwriter.com.

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