Like perfume you can’t smell, it’s a bad idea to not make sense.

#20: Think about what you’re really saying.

You might have heard this in a commercial:

IT’S THE BEST KEPT SECRET IN TOWN.

What does that really mean?

“Hey, Charlie, great restaurant.”
“Thanks, be sure not to tell anyone.”

Not sure Charlie knows how business works.

After you write something, read it, think about it. If what you’re really saying doesn’t make sense, try again.

Questions or comments? John@jjwriter.com.

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