sense. logical week’s just This and tip makes is*

Our minds are associative in nature, so the order in which we receive information helps determine our perceptions.

#13. Make sure your information is presented in the right order.

We’re driving, thinking about traffic, work or Stranger Things and not really paying attention to the radio until we hear “GO TO KDWB DOT COM KEYWORD CONTEST TO WIN TAYLOR SWIFT TICKETS.” TAYLOR SWIFT TICKETS!!! We think “TAYLOR SWIFT!!! I gotta win.” But, HOW to win them is in the rear view mirror.

Too late.

Better: “TO WIN TAYLOR SWIFT TICKETS…. (we’re paying attention now) …
GO TO KDWB DOT COM KEYWORD CONTEST.” (action)

Or, MARY’S MOTORS HAS OVER 200 VEHICLES TO CHOOSE FROM.

While it’s old school, you still don’t want to end a sentence with a preposition. More so, the important part is 200 vehicles and that nugget is stuck in the middle.

Better: AT MARY’S MOTORS, YOU CAN CHOOSE FROM OVER 200 VEHICLES.

Present your information in the right order.

*The opening sentence in the right order: This week’s tip is logical and just makes sense.

Questions or comments? John@jjwriter.com.

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