by John Jansen | Copywriting Tips
Charles Dickens published novels in a magazine, one chapter at a time. When the new stuff was about to arrive from England, New York crowds gathered at the docks, anxiously waiting to read what happened next. I’m pretty sure all you reluctant copywriters...
by John Jansen | Copywriting Tips
As we come close to the final proven copywriting tips, guidelines, techniques, and philosophies, this might be the most important. #25: Sell your client’s unique advantage. When laser eye surgery first started to become a thing, one client thought they needed to...
by John Jansen | Copywriting Tips
In New York magazine, musician Jack Antonoff (Bleachers, Fun) is quoted as saying “At some point you’re going to have to play back the mixes on your phone, just to get a sense of how the track is going to sound to people out there in the world.” He takes...
by John Jansen | Copywriting Tips
With one more piece, the modular approach is done. #23. Use a modular approach to count down to an event. Count down to your client’s huge, one day sale, and you’ll build excitement and your commercials will sound new, every day while you continue to share...
by John Jansen | Copywriting Tips
Part 2 with the modular approach (this one’s a “duh, of course” kind of tip): #22. Use a modular approach to fit in too much information. Let’s say your client has a sale, concert, seminar, any event with several sponsors and they all have to...
by John Jansen | Copywriting Tips
Variety is usually good. Even with radio commercials. Let’s say your commercial is scheduled to play all the bleepin’ time. While repetition is important, if it’s the exact same commercial, every single time, we ignore it or even get annoyed. You...
